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SEO (Search Engine Optimization) Settings

Note: our platform includes the professional version of a powerful plugin called SmartCrawl which allows you to implement sophisticated Search Engine Optimization with ease. However, if you’re not familiar with SEO or would prefer us to do that for you, just let us know.

Tweaking the SEO Settings of a Page

Navigate to the page in the Admin and scroll down until you see the SmartCrawl section. If it’s collapsed, click the small triangle to expand it:

SmartCrawl section

 

Editing the Title and Meta Tags of a Page

The system shows how a typical Google search result would look like for the page. To modify that, click the Edit Meta button:

SmartCrawl - Edit Meta

If you have performed an SEO analysis of the page, you can specify which keywords are more likely to be used on searches, and therefore include them in the Title and Description. In the example below, we’ve tweaked them to include those keywords:

SmartCrawl - Title & Meta

 

Modifying the Social Settings of a Blog Post

By default, when people share our post the Featured Image that you chose for the post will be used. You can change that, as well as the Title and Description that will be fetched by the social networks when the post is shared:

SmartCrawl - Social settings

 

Setting Up 301 Redirects

A 301 Redirect is a Web server function where an old URL can be redirected to a new one. 301 Redirect is a “permanent” redirect status indicating that the resource has moved permanently. A 301 redirect is typically used on a website to ensure users and search engines can access the latest version of a webpage that has been moved from the original URL.

Setting 301 Redirects in SmartCrawl is very simple. From anywhere in the Admin select Advanced Tools under the SmartCrawl menu, then URL Redirection and the Add Redirect button. Note: if you prefer to edit pages in Desktop View mode and is currently editing pages or posts, the left column will be collapsed. Either go to the Admin Dashboard or locate the SmartCrawl icon in the left column.

Let’s say you had a page called “Press” (in a previous version of the website, for instance) which is now called “Media Appearances”. Enter the names of the pages preceded by a forward slash into the Old URL and the New URL field as in the example below. And you will typically want to make the Redirect permanent, so select that option for the Redirect Type.

SmartCrawl - 301 Redirects

Click the Apply Redirect button, then the Save Redirects button at the bottom of the list. That’s it!